Ultimate Guide to Generate Leads on Instagram

Instagram is a widely used social media platform these days. It is used by approximately 1.3 billion users all around the globe.

Instagram is also used by small, medium, and large size businesses and stores. Many customers use the Instagram platform to find new products and services.

Most digital marketers use Instagram to generate leads for online businesses. It is easy to use Instagram for B2C Marketing and generating leads for the business. Let us discuss the different methods to generate leads on Instagram and grow your business worldwide.

Best Methods To Generate Leads On Instagram

If you know the right techniques to use Instagram, it can bring high organic traffic to your website and increase your business sales as well. Here are some of the best ways to generate leads on Instagram for your business:

• Action Button

  Most social media marketers create business accounts on Instagram to market products and services. You can make your business account more professional to make your online business visible to the audience. Adding an action button, email link, mobile number, business address, and other business details will help the customers connect with your business.

  Now you can choose any of these action buttons that are shown below.

  1. Book
  2. Get Tickets
  3. Start Over
  4. Reserve

  Instagram will connect you to the right audience through these buttons.

• Instagram Story

  One of the best techniques of Instagram Lead Generation is to add your website link to your Instagram story. Adding a business website link will bring more users to your page. It is easier for businesses to generate leads by adding links to Instagram stories.

  This feature is available for accounts that have 10,000 or more subscribers. Many large brands use this feature of adding business website links to Instagram stories to promote their products and services. This feature helps to display the variety of products and the collection of the business.

• Influencer Marketing

  Influencer marketing is one of the most powerful ways to make your brand popular. You can select influencers who would speak for your brand and promote your products worldwide. Choose influencers that match your business profile and the requirements of the buyers.

  While choosing an influencer for your business, you must look at the track record and how he/she promotes other businesses in your field. Many new online businesses offer their products free of charge to influencers in exchange for their services. Moreover, you can offer special discounts to the customers to buy your products on the recommendation of the influencers.

• Create a Valuable Account

  Trying a simple method of tagging products does not work on Instagram. Around 130 million Instagram users tap on various product tags every month. These tags allow you to know the interest of your audience in your brand and products.

  It takes a few minutes to create shoppable Instagram posts. All you need is a Facebook Catalogue by which you can complete the process of signing up for Instagram shopping. After creating Instagram shopping, you can add different product tags to your stories and posts.

• Use Hashtags on Instagram

  Instagram produces better results by adding hashtags to your page. You can create a hashtag that speaks your brand voice and share it with the users. One way to increase your sales is by asking your clients to post photos of your business products and add hashtags. You can provide a special discount to these customers when they purchase the products next time.

  Using hashtags is beneficial for the image of your business. They help future clients to get reviews and feedback for your products. You can check the hashtag techniques used by other businesses on Instagram and try them for your business as well.

• Create A Good Landing Page

  A good landing page will help to retain the users on your account. When someone clicks your business link, the landing page must provide all the details related to your business. A good landing page is one that is scannable and gives a rich experience to the users. Apart from that, the content on the page must also match the likes and preferences of your customers.

  You can use tools that help to create clickable landing pages for your business. Some brands also link posts to specific pages on their sites. In this way, you can try new ideas to boost Lead Generation in your business.

• Choose An Instagram Contest

  Nothing works better than conducting a contest or sale for your business. You can ask your followers to complete a survey or participate in a contest. Giving away prizes and rewards to the users who win in this survey is one of the best ways to increase your business sales.

  You can add a few options such as tagging a friend or other users to spread the word about your contest or sale. Besides, you can also run an exclusive promotion or sale on Instagram to boost leads on your page.

• Add a Swipe-Up Feature

  Another way of Instagram Marketing is to use a swipe-up button on the stories of Instagram. This makes it easy for the users to look for all the important stories of your business page. Besides, the feature of swipe up also keeps the users engaged for a long time on the page.

  You have to just follow the simple steps to add a link to your Instagram stories. This technique will make your online business more visible to a huge audience and increase business sales.

Final Words

These are the best techniques for generating leads on Instagram for your small business. You can hire professional digital marketing service provider for your business. Find the best Instagram Marketing Company online and ask for quotes. 

Professionals of digital marketing company suggest the best tips for advertising the products on the Instagram platform. They will boost the visibility of your online business and help to track the progress of your business. You will get better results in your business by hiring a professional team.