What is a Shopify Partner and What are the Key Benefits?

If you are considering or already have your online store on Shopify, then you must have heard about the Shopify partners and wondered what their benefits are. Shopify is an easy-to-use platform where even a web novice can create an online store. However, sometimes you may need expert assistance to make the most out of this platform and ensure your business growth online. That's where a Shopify partner comes in. Today, we will enlighten you about the role of the Shopify partner and its benefits. Let's begin!

What is a Shopify Partner?

Shopify partners are experienced Shopify experts who have been directly accredited by Shopify. They are the members of the Shopify partner program. As a Shopify partner, you can make money by developing apps and themes and recommending Shopify to other entrepreneurs through the affiliate programs, and getting them to subscribe to the platform.

Anyone can sign up to become a Shopify partner, as the platform is free to join for anyone. But only those can call themselves a “Shopify partner” who enter into the contract with Shopify. A Shopify partner can support the platform in the areas of running the Shopify store effectively, including web designers, web developers, marketing experts, freelancers, agencies, and others.

What are the Key Benefits of the Shopify Partner

Working with a Shopify partner can provide you with a wide range of benefits. As they work with a large number of businesses and have gained invaluable experience and expertise, they can take your ecommerce store to another level. Here are the key benefits of a Shopify partner:

1) Expertise and Experience

Shopify partners have relevant expertise and experience from working with Shopify extensively. Shopify partners have to demonstrate their skill set to be publicly visible on the Shopify public directory, enhancing the trust of the customers. Most Shopify development partners have a portfolio of satisfied clients and successful projects. They are well aware of the features and functions of the platform and provide you with the best solutions according to your needs.

A Shopify developer partner can help you follow the best approach by accessing the most appropriate apps and integrations. You can get the Shopify development services from them to enhance your customer reach and business growth. If you want to create your ecommerce store, then a Shopify web development company can help you with that.

2) Time Savings and Cost Efficiency

Developing the ecommerce store can be a very time-consuming process, especially if you don't have any experience with this platform. There is a Shopify developer partner who can help you create your ecommerce store. They have the expertise of this platform and can create an online store in less time.

Hiring the Shopify developers is very economical. They generally offer their Shopify and Shopify Plus solutions at affordable prices as compared to the cost of hiring your own in-house team. With this, they provide the overall efficiency so that you can focus on your core business operations while they create and manage your Shopify online store.

3) Customisability and Advanced Features

Shopify is a user-friendly platform that allows you to create online stores on this platform. However, you don't want technical expertise to create a basic custom online store on this platform, but sometimes you will need the skills of a Shopify developer to customize the online store and get advanced Shopify development services.

Every business is different, and the Shopify developer partners know how to portray your unique brand image to make you stand out in the market. You can get a customised ecommerce store by contacting them to provide a distinct and memorable experience to the visitors of your website. If you want to access the advanced features of Shopify Plus, then it is preferred that you contact a Shopify Plus agency.

4) Increased Sales and Performance

Working with the Shopify partner can help you maximize sales and growth of your startup, business, or organization online. These expert Shopify developers have proven experience and strategies that help businesses deliver an online experience that enhances the number of potential customers.

A Shopify partner can help you in search engine optimisation (SEO) and paid media advertising, which contribute to the business by increasing its sales. The Shopify partner generally follows the data-oriented approach to help brands grow with tools like split A/B Testing and using the benchmarks to identify areas of growth.

5) Ongoing Support and Understanding

Ongoing maintenance is important to guarantee security and the best performance of your ecommerce store. Shopify partners can provide ongoing support to maintain the online experience of the customers. These expert Shopify developers know the latest updates and trends of the Shopify platform. They offer specialized help catered to your specific needs, including troubleshooting, maintenance, and upgrades. This support also keeps your store current and error-free.

6) Access to Advanced Tools

The Shopify partner has access to advanced technologies and tools that are not available to a regular user. These tools help you to create a strong and creative web solution for your online store that results in better functionality and efficiency. For instance, A shopify experts may use specialized tools for writing and deploying code or have access to advanced design tools to create a top-notch UI/UX for the users.

The Shopify development partner is aware of the recent innovations, industry best practices, and platform enhancements. This ensures they are following the newest tools and complying with the recent standards in their Shopify and Shopify Plus solutions.

7) Better SEO and Marketing Integration

SEO and an effective marketing strategy are the things of utmost importance for your ecommerce store's success. Shopify partners offer the most valuable SEO services that will help you generate enhanced website traffic. They can put into effect the best SEO practices and unique features that improve your visibility in the SERPs, like Google.

These Shopify partners help you track your marketing efforts, like paid media advertising, content marketing, social media marketing, and others, more effectively. This ensures the smooth operation of your Shopify store with the use of different marketing tools and platforms.

How to Choose the Right Shopify Partner?

If you are looking for the right Shopify partner who can provide support for your ecommerce store, then there are some factors that you need to focus on while making your decision:

1) Experience and Specialization

Focus on the experience of the Shopify partner, see if it has worked on similar businesses as yours. The Shopify developer partner should understand your industry and target audience to provide the desired output. You can ask for the portfolio of their successful projects to assess their reliability. A Shopify partner can be anyone: an agency, a marketing expert, a web designer, a web developer, or a freelancer. Therefore, always ensure that their expertise aligns with your needs and goals.

2) Technical Expertise

As a Shopify partner, they should be experts in Shopify’s architecture. If it is one of the Shopify developers, then they should have in-depth knowledge of HTML, CSS, and JavaScript to offer you the desired Shopify and Shopify Plus solutions.  If it is a marketing expert, then they should know the best SEO practices and optimize the website to get the top rankings in the SERPs. Always focus on choosing the one who is aware of the technicalities of the platform and has showcased it in their performance in previous works.

3) Communication and Collaboration

A reliable Shopify partner is always responsive to your queries and keeps you informed on time. If you see them communicating slowly, then they are not the best choice for you. The Shopify expert developer should be open to listening to your ideas and opinions to offer the store design and management that matches your business image and voice. They should also be strict about the timelines and manage the projects efficiently.

4) Support and Maintenance

If you want to see the consistent growth of your ecommerce store, then select the Shopify partner that provides the ongoing support and maintenance of the website. So, they can update the website from time to time with the latest Shopify tools and trends. The Shopify partners strategy and working style should align with your company’s requirements for long-term satisfaction and growth.

Bottomline

The Shopify partner programme offers a direct and approved way to partner with Shopify. This helps many agencies, marketing experts, web developers, to stay up to date and find new commercial opportunities. This is a diverse group of experts who have different skills to support Shopify merchants in growing their businesses. Shopify partners are a great way for businesses to get Shopify web development services and marketing services that help keep the stores running efficiently.

Joining with the Shopify developer partner can help you build a store that stands out in the competition and portrays your brand's values. If you want the Shopify web development services, then choosing a Shopify partner is very beneficial, as they are directly accredited by Shopify.

Digital Folks is the most reliable Shopify partner that helps you create and manage your ecommerce store most efficiently. We are a fast-growing web development company. Our top experts help you to leverage the Shopify platform's best features and technologies to ensure your business growth and overall success.