Top 6 PPC Reporting Tools for Digital Marketers & Agencies

Digital marketers and agencies play a vital role in the growth of small and large businesses. They promote brands, products, or services in the digital world landscape. The PPC reporting tool is one of the useful resources they use to track at performance. With the strong features of these solutions, you can easily see which ads are doing well, how much money is being spent, and what results you are getting from them. If you’re a digital marketer or agency owner, this post will help you discover the top 6 PPC reporting tools. Let’s get started!

What are PPC Reporting Tools?

PPC reporting tools are important software designed to collect, analyse, and display data from pay-per-click (PPC) advertising. These are advanced tools that help you handle your PPC marketing more effectively. These tools reveal many things about your advertising, including clicks, costs, and results, all in one place. A digital marketing company uses these tools to get a deeper understanding of its PPC campaign. They get to know what is working and what needs improvement. Some PPC reporting tools are free, while others are paid. These are part of smart PPC marketing strategies and are used by e-commerce, real estate, education, healthcare, and travel industries to boost their performance, leads, and ROI.

Benefits of Using PPC Reporting Tools

PPC reporting tools are one of the important parts of PPC marketing management. These tools provide users with a number of features and functionalities to manage their ad campaigns more easily. One of the important advantages of these PPC tools is that they have automation features. You can save your time by creating reports automatically so that you don’t have to invest your time in it manually. 

PPC reporting tools are equipped with their AI power to give you accurate data. They help digital marketing companies and agencies make smart decisions. The best PPC tools keep everything in one place, making it easier to track and improve campaigns. You can collaborate effectively with the team and let them share the same data with you. This helps simplify the management of the PPC marketing strategy to show clear and customised reports to the client.

Top PPC Reporting Tools You Need to Budget For in 2025

Choosing the top PPC reporting tool is important, as not all tools offer the same features, accuracy, or ease of use. Digital marketers and agencies often choose tools without checking their compatibility, pricing, or real-time features. If you are wondering how to choose the right PPC tool, we have done extensive research and listed the top PPC reporting tools you should budget for in 2025:

Google Data Studio

Google Data Studio is a popular PPC reporting tool. It is a free web-based data visualisation solution that can manage your PPC campaign for better returns. It features a customised dashboard and drag-and-drop functionality that helps users to create interactive reports for clients efficiently in less time. 

Google Data Studio allows users to integrate with Google services like Google Analytics and Sheets, making it a versatile reporting tool for digital agencies. A PPC Company loves this tool because it helps track key KPIs for clients, identify trends, and compare performance over time. Google Data Studio is a great PPC reporting tool that helps you connect to over 150 data sources and monitor your campaign effectively.

Supermetrics

Supermetrics is another PPC reporting tool that generates automated reports from Google Ads, Bing Ads, Facebook Ads, and other advertising platforms. With its interactive templates and customizable widgets, Small and large online businesses can create interactive reports that showcase the performance of their PPC campaigns. 

Supermetrics is not completely free, but most of its features and functions are free. You can schedule your reports and send them to your clients automatically, saving your time and increasing productivity in your work. The tool allows you to integrate with Google Sheets, Excel, Looker Studio, Power BI, BigQuery, and many more.

DashThis

DashThis is one of the leading PPC reporting tools that allows you to create customizable templates for PPC reports. With its drag-and-drop functionality, it helps small and large businesses quickly create reports for their clients. It offers integration with advertising platforms like Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and many others.

DashThis can create branded dashboards for your PPC advertising as well as build a strong identity for the brand. This enables you to confidently showcase your online presence to your target audience and grab their attention. It’s an automated PPC tool that creates engaging and interactive reports for digital marketers, agencies, and businesses.

SEMrush

SEMrush is a powerful PPC reporting tool that offers dozens of different data points to easily create detailed and custom PPC reporting data for you or your clients. It helps show you how your ads perform and how competitors are performing. You can get detailed information about your PPC campaign, such as keyword research, ad tracking, cost-per-click data, and competitive ad analysis.

With the help of PPC Services in Canada, you can get clear insight and create better strategies and reduce the mistakes that you may be making. PPC tools assist you in seeing the performance of the keywords and choosing better keywords that bring better results. SEMrush provides clear reports and insights to improve your PPC ad campaigns. It collaborates with other tools like Google Ads, Google Analytics, Google Search Console, and Bing Ads.

Ahrefs

Ahrefs is a comprehensive digital marketing solution that digital marketers and agencies use as a PPC reporting tool. It is simple to use and gives clear, detailed information about how your campaign is performing. This tool allows small and large businesses to track their performance and check the impressions, click-through rates, conversion rates, and more of their PPC ad campaign. Its excellent features, such as keyword research and analytics capabilities, help you increase the effectiveness of your ads.

HubSpot

HubSpot also has a very useful PPC reporting tool to handle your PPC reporting. It enables you to track the performance of your PPC ad campaigns and identify opportunities for optimisation. With the help of this lead generation tool, you can get real-time updates on your ad campaign and see its impressions, clicks, and conversions. This platform provides a custom dashboard to create interactive and in-depth reporting and makes everything easy to understand for your clients. HubSpot allows its users to integrate with Google Ads, reporting tools, and other PPC advertising platforms.

Bottom Line

PPC marketing is all about using smart and effective methods to get better results. The more you harness the power of PPC reporting tools, the more likely you are to get better results from your PPC ad campaigns. Choosing the best PPC reporting tool helps you get accurate data, save time, and improve ad performance. With these tools, you can obtain better features, real-time tracking, and easy reporting. Today, digital marketers, agencies, and businesses use PPC tools to make their campaigns successful.