IPG Group Case Study

UNDERSTANDING THE CLIENT BUSINESS

As a Sports Marketing company, the IPG Group plays a crucial role in promoting and managing various sports-related activities, and events. Sports marketing involves creating strategies and campaigns to increase the visibility and popularity of sports events, athletes, teams, and among the target audience. Our team Conducts market research to identify opportunities understand target audiences and connect with the teams.

Our Services Are:

• Sports & League Management
• Live Sports Broadcast
• League Franchise Sales and Sponsorships
• Sports Marketing
• Ground Sponsorship
• Media Rights - Digital & Broadcasting
• Media Distribution Services
• Equipment & Ob Van Hire

The Objective of IPG Group

• Global Reach:  Waqar Younis, Shaun Pollock, and Sanath Jayasuriya, extend reach to cricket-loving audiences worldwide and connect with us.
• Media and Press Release:  Media and press release cricketers and agencies secure media interviews and press coverage for clients, further promoting their initiatives and events.
• Brand Endorsements: Promote agencies that can secure valuable brand endorsement deals for clients. Their popularity and reach among fans can significantly enhance brand visibility.
• IPG BRAND AMBASSADOR: “Wasim Akram” is a Pakistan cricket commentator, coach, and former cricketer and captain of the Pakistan national cricket team.

He is one of the highest wicket-takers in history and was the first to reach the milestone of 500 wickets in ODIs.

We understand that clients require resources that are responsive to the critical delivery of live sporting events, so our new global Footprint allows us to manage and deploy live production teams in the right place, at the right time, and in the appropriate language.

Challenges

• Our team faced the challenges of developing the project according to the client’s requirements.
• Handling the data management system while ensuring data privacy and security.
• Designing the layout of the system- it should be attractive and user-friendly.
• Facing some major issues regarding website responsiveness in multiple sizes (412 x 914, 834 x 827, 1024 x 768, 1280 x 1024, etc).

Technology Used

• PHP:  PHP (Hypertext Preprocessor) code used for the development of the website.
• Laravel Framework:  Laravel framework is used for elegant syntax development and user-friendly features.
• API (Application Programming Interface):  An API is a set of protocols that allows different software applications to communicate and interact with the server.
• Database: MySQL is used to maintain the data on the side.

Testing Tool

• Trello: Trello is a project management tool that uses boards, lists, and cards to help teams organize and track their work.
• Postman Tool: Postman tools are used for API testing and identify the correct easily explore, debug, and test.

Solution

• Nowadays, IPG is a famous website, where teams help to enhance their skills in CRIKET, SPORTS,and LEAGUE MANAGEMENT.
• Admin has managed all the data according to the user's needs. And well-organized for the end users.
• The team manages the professional's sports Marketing, branding, sales planning, sponsorship strategy, and consulting the sports lover people.
• We resolve each and every issue within a specific time duration.
• We maintain privacy and security at the end-point.